Choosing export settings for every platform

Edits offers a handful of export presets, and it's tempting to just tap export and move on. Most of the time that's fine. Occasionally it isn't, and the difference shows up as a slightly cropped frame or a video that looks softer than it should once it lands on the platform you actually posted to.

Reels and Stories

Both are 9:16, but Stories max out around fifteen seconds while Reels can run much longer. If you're planning to repurpose the same footage for both, cut the Reel version first, then trim it down for Stories rather than trying to build one edit that serves both lengths at once.

Feed posts

Feed video uses a 4:5 frame, which is noticeably different from the vertical 9:16 shape everything else uses. If your footage was shot vertically for Reels and you're reusing a clip for Feed, check the crop before exporting. Faces and text near the top or bottom of the frame are the first things to get cut off.

When to go custom

The custom export option supports up to 4K with HDR or SDR, which is worth using any time the video is heading somewhere other than directly into Instagram, a YouTube Shorts upload, a client delivery, or anywhere the extra resolution gives you room to crop later without losing quality.

A mistake worth avoiding

Exporting at a higher resolution than your source footage doesn't add detail, it just makes the file larger. If your original clips were shot at 1080p, exporting custom at 4K won't sharpen anything. Match the export to what you actually captured, and save the higher settings for footage that was shot at that quality to begin with.

Before you post, not after

Open the exported file once before uploading it anywhere. It takes fifteen seconds and catches the two most common issues: a crop that clips something important, and captions that were readable in the editor but sit slightly too close to the edge once the export is scaled down.